DAME
Pleasure products researched, developed, and designed by women.
INFLUENCERS
61
TOTAL IMPRESSIONS/VIEWS
167,376
FULLY LICENSED ASSETS
75
EMV (Earned Media Value)
$26,138
STRATEGY
Dame partnered with Joybyte to find and test target groups of influencers to create UGC content they could use on organic social and paid.
The brand was being tagged on Instagram by shops who sell and experts who recommend their products but not by the everyday consumer – they knew they needed UGC content to help their organic and paid efforts.
INFLUENCER CURATION
Joybyte identified several target audiences to test, including body positivity influencers, couples, general lifestyle influencers, and a niche group of BookTok smut readers to create UGC and promote Dame’s leading products.
CAMPAIGN EXECUTION
By activating a campaign of 61 micro influencers in these different targets, Joybyte helped Dame increase awareness of their best-selling products and generate 75 pieces of fully-licensed assets: a good mix of testimonial videos and stunning flat-lay product photography.
